About growthvibe

Tom Parling is an entrepreneur, angel investor, and the founder of growthvibe. He founded the agency in 2026 with a clear thesis: the brands that engineer their visibility inside AI-generated answers today will dominate their categories tomorrow.

Tom brings nearly two decades of experience in search, digital marketing, and commercial growth strategy. He has built, scaled, and exited an international agency, invested in over 80 early-stage companies, and now applies that breadth of experience to the single biggest shift in how businesses get discovered: the transition from links to answers.

Previously: Ocere

Tom previously founded Ocere, a digital marketing agency that became one of the UK's most internationally successful agencies in its category. Over a decade of operation, Ocere served more than 3,000 clients across 30+ countries, with particular strength in multilingual and highly competitive markets. The company generated £5 million in annual revenue, with over 65% from international markets.

In 2021, Ocere was awarded the Queen's Award for Enterprise for International Trade -- the UK's highest business honour, granted by HM The Queen on the advice of the Prime Minister. The award recognised Ocere's outstanding achievement in international trade. Ocere was subsequently acquired by an international group in December 2021.

Education & Programmes

Tom is a graduate of the Goldman Sachs 10,000 Small Businesses programme at the University of Oxford Saïd Business School. The 10KSB programme is a selective business and management education initiative for high-growth business leaders, delivered in partnership with leading universities including Oxford, Cambridge, and Harvard.

Angel Investing

Tom is an active angel investor with a portfolio of 80+ investments spanning the US, UK, Europe, and Latin America. He brings an investor's perspective to commercial strategy and growth -- understanding both what builds value and what drives sustainable demand.

Beyond Work

Tom is an endurance athlete: four Marmotte Alpine sportives, two Ironman triathlons, and a 50km ultra across the Black Rock Desert. The through-line is the same in business and sport -- patience, preparation, and a willingness to commit to things that compound over time.

growthvibe operates as a strategic partner, not a task-based vendor. We maintain a deliberately low client count because AI search optimization requires deep understanding of each brand's entity, category, and competitive landscape. Every client receives senior, founder-level attention.

Our approach is evidence-led at every step. Every recommendation is grounded in data -- from query testing across AI platforms to citation analysis and entity auditing. We do not guess; we measure.

We work on monthly retainers rather than project-based engagements because AI visibility compounds over time. The brands that invest consistently in their entity signals, content structure, and citation authority build durable competitive advantages that are difficult for competitors to replicate.

Engagement Process

1. AI Visibility Audit -- a comprehensive assessment of the brand's current AI search presence across all five framework dimensions, establishing baseline scores and identifying the highest-priority opportunities
2. Strategy Development -- a prioritised strategy covering content, entity, authority, and technical workstreams, with each recommendation tied to a specific framework dimension and measurable expected outcome
3. Implementation -- execution across all workstreams, led by growthvibe and working alongside the client's internal team where appropriate
4. Monthly Measurement -- all four core metrics tracked monthly with competitive benchmarking and a forward view of priorities

Our clients are ambitious B2B and B2C brands globally -- companies that recognise AI is reshaping their discovery channels and want to lead rather than follow.