Services
Turn expertise into visibility, credibility and demand.
We secure high-quality citations and editorial placements in the publications your buyers already read, built on the expertise your team already has. The result: people and AI engines recommend you, and keep recommending you.
Coverage earned where your buyers already read.
Copilot
Meta AI
ChatGPT
Perplexity
Claude
Gemini
AI Overviews
publications
markets
languages
Why authority
Everyone has AI.
Authority is your edge.
The tools stopped being a differentiator the moment everyone got the same ones. What is left is whether the market treats you as a source worth quoting.
What we build
From what your team knows
to what the market quotes.
Every problem below is solved by producing something specific, not by publishing more. These are the assets we make, and the order we usually make them in.
Your free baseline
Find out who gets quoted
instead of you.
Enter your domain and up to three competitors. We measure share of voice across the publications and answer engines in your category, count the named experts on each side, and send back the three gaps worth closing first.
Three surfaces
Authority is built
on three surfaces at once.
Work only one of them and nothing moves. Own the proof, earn the agreement, and make sure the machines can read both.
Owned
What you publish yourself. Proves you know it.
Author pages
Case studies
Original research
Topical clusters
Comparison pages
Earned
What other people say about you. Proves someone else agrees.
Press coverage
Podcast appearances
Industry communities
Expert round-ups
Conference slots
Machine
What the systems record. Decides whether either shows up.
AI citations
Knowledge panel
Entity records
Review platforms
Structured data
Owned proves you know it.
Earned proves someone else agrees.
Machine decides whether either one shows up.
What compounds
Coverage earned this year
is still working next year.
Not rankings. The things a board asks about, and the one thing in the stack that keeps earning after the invoice stops.
retainer ends
A third landed after the retainer closed
It keeps working
Assets earn mentions and links after the campaign ends.
A brand buyers recognise
Repeated presence in the publications your market reads builds familiarity before the first call.
Branded search rises
People start looking for you by name, which is the cheapest traffic there is.
A footprint that compounds
Every placement, citation and mention adds to a base competitors cannot copy quickly.
Assisted pipeline
Deals where authority did the convincing and another channel took the credit.
FAQ
Authority Building
questions answered
Straight answers to the questions buyers ask most.
What is authority building, and how does it differ from link building and digital PR?
Authority building makes your expertise visible through useful evidence, recognised experts and relevant third-party coverage. Link building focuses on acquiring links that support specific pages, and digital PR uses stories, research and expert commentary to earn media attention. The three overlap, so your scope sets out exactly which assets, outreach and placements are included.
What do you need from our experts, and how much time does it take?
We need access to people who understand your subject, examples that support their claims and someone authorised to review drafts. We interview your experts and turn what they know into publishable content, so they don't have to write articles themselves. The time involved depends on the subject and your approval process, and we agree interview, fact-checking and review requirements before work begins.
What makes a publisher or backlink high quality?
A good publisher reaches people relevant to your business and applies credible editorial standards. We look at topic and audience fit, traffic quality and history, article indexability, existing content and outbound-link patterns. Authority scores are a supporting signal, not proof of readership or quality. For AI visibility, we also check whether a source actually appears in relevant answers rather than assuming its metrics predict citations.
Do we approve publishers and content before publication?
Yes. Our content is written and edited by people, and we agree the approval process with you before production begins: who approves drafts, which claims need specialist review and how changes are handled. Publisher selection and content approval are settled before any outreach or placement commitment. Publishers keep control of their own editorial decisions, so final wording and publication timing aren't fully in our hands.
How long does authority building take to contribute to pipeline?
Authority work often influences buyers before they enquire, which makes its commercial effect harder to isolate. We track completed assets and coverage first, then referrals, branded demand, buyer feedback and qualified opportunities over time. When results show depends on your sales cycle and how widely the work is seen. We report what we can observe, with its limitations, rather than crediting every pipeline change to authority work.
How do third-party mentions support AI visibility?
Relevant publications corroborate your expertise and give AI services sources they may cite. The strongest coverage offers readers something specific: a defensible finding, an expert explanation or a practical example. Independent mentions work alongside useful content on your own site. Neither coverage nor a link guarantees inclusion in an AI answer.
Can you build authority if we do not have original research?
Yes. Original research is one option, but first-hand expertise can support useful material too. Project results, recurring customer questions, implementation lessons and clearly explained methods all make good starting points. We check what can be substantiated and shared, and keep experience separate from general claims. We never invent survey findings or present a small internal sample as representative of a market.
How is authority building measured?
We measure the quality and relevance of the assets and coverage, then their effect on discovery and buyer journeys. Indicators include relevant referring domains, qualified referral visits, citations for target questions and opportunities where buyers mention the material. Every report states the baseline, period and definitions. Coverage volume and authority scores on their own don't establish commercial value.
Can you work with confidential or regulated information?
Yes. Only information cleared for publication goes into public content or outreach. Before drafting, we agree approved claims, evidence requirements and a review process. Confidential client details can be removed or anonymised, and technical or regulated claims are reviewed by your authorised specialist. If a finding can't be shared accurately, we use a different example rather than weaken the evidence.
What is included in an authority building programme?
Each programme sets out the experts and topics, the assets we'll produce, the outreach or placement activity, approval responsibilities and reporting. It also separates earned editorial coverage from paid placements and shows which costs are included. We scope it around the evidence and visibility gaps that matter most to your buyers.
Find out
who the market quotes.
Free, one domain, three competitors. Share of voice, named experts and the three gaps worth closing first.