Services
SEO that grows traffic, trust and pipeline.
SEO is the technical, content and editorial work that makes your pages the ones Google and AI engines rank, cite and send buyers to.
point technical audit
disciplines,
one team
markets on Google
One programme.
Every surface your buyers search.
AI Overviews
ChatGPT
Perplexity
Why it matters
What good SEO
actually does.
Fixing, growing and deciding what comes next: the three jobs every month of SEO has to do.
How it works
Strong technical foundations.
Then the pages that deserve the traffic.
Three layers, in order. Most sites are being asked to do the third before the first one is true.
“Our redesign risks losing years of organic equity.”
Indexability, canonicals, crawl waste, architecture and speed. Nothing further is worth doing until every page that matters can actually be reached, and through a migration, until every old URL still lands on one that can.
“We have hundreds of pages and no clear priority.”
Every page scored against the query it should own, the traffic it actually earns and the intent it actually serves. Near-duplicates merge, decayed pages are rebuilt or retired, and the ones that survive get the internal links.
“Organic traffic is growing but qualified leads are not.”
Depth around the questions buyers actually ask, internal links routed so authority reaches the pages that convert, and the third-party mentions that make the whole thing credible to a search engine and an answer engine at once.
Your free score
Enter your URL.
Get your SEO Visibility Score.
Your name, your email and one URL. We run the score by hand and send it back within 48 hours: what to fix, what to grow and what to build next.
SEO and AEO
SEO and AEO,
working in harmony.
One team with deep SEO background plans both, so every AEO change is checked against your Search Console baseline before it ships. Nothing that already wins gets trashed, and every change is approved by you.
Two suppliers
Two agencies, two documents, and instructions on the same page that cannot both be followed. Nobody owns the decision, so the page ends up carrying whichever brief shipped last.
One team
One plan carrying both requirements, and a Search Console baseline for the queries that page already wins. Anything that would cost more than it earns is rejected before it is written.
Common questions
SEO
questions answered
The ones that decide whether search and AI work can live with the same supplier.
What do your SEO services include?
Our SEO work covers technical foundations, content inventory and topical development, and can include technical auditing, page and query research, content improvement, internal linking and authority development. The right mix depends on what's limiting discovery and qualified enquiries for your site. Your scope sets out the work we'll deliver, who implements it and how success will be measured.
How do you decide which SEO problems to fix first?
We prioritise by impact on your most important pages and buyer journeys, the strength of the evidence and the effort required. Crawling and indexing come first, because there's no point investing in content that can't be found. We use search and conversion data to separate urgent losses from longer-term opportunities, and every item in the plan explains why it matters and who owns it.
Can SEO and AI optimisation work together without losing rankings?
Yes. Crawlability, useful content and clear information support both search and AI discovery, so they belong in one plan. We review existing page performance before changing titles, structure or copy, and keep material that still serves buyers. Changes are tested and monitored rather than promised to cause no ranking movement, and we add supporting resources where that avoids overloading an established page.
Can you help protect organic traffic during a redesign or migration?
Yes. Migration planning should start well before launch. We inventory important URLs, map redirects, preserve valuable content and internal links, and test indexing controls and analytics. After launch, we compare search performance with the baseline and investigate any losses quickly. Careful preparation prevents avoidable errors, but no one can guarantee unchanged rankings or traffic through a migration.
Do you measure SEO success through rankings or qualified leads?
Both, but rankings are a means, not the goal. We use rankings and impressions to understand visibility, then connect organic landing pages to enquiries, qualified leads and revenue where tracking allows. We separate branded and non-branded demand and compare like-for-like periods. Our reports explain what we observed and where the data has limits, since attribution can miss some journeys.
How long does SEO take to show results?
It depends on the issue, the competition, your starting position and how quickly recommendations are implemented. Fixing a blocked page moves faster than building relevance in a competitive category. We set milestones for the changes we deliver and monitor discovery, rankings and qualified conversions over a suitable period. No provider can guarantee a particular position or a universal deadline.
Do you improve existing content or create new pages?
Both. We first check whether an existing page already serves the topic and has useful performance or links, and improve it where that makes sense. We create new content when buyers have a distinct need that current pages don't address. Overlapping pages are merged or retired only after reviewing their traffic, links and purpose, with redirects where needed.
Can you work alongside our developers or existing agency?
Yes. Responsibilities can be split across strategy, writing, implementation and review, as long as the handoff is clear. We agree who changes the site, how work is prioritised and who signs off releases, and keep a shared record of recommendations and completed changes so progress reflects what has shipped. Any developer support or implementation allowance is set out in your scope.
What access do you need to carry out SEO work?
Typically we need Search Console, analytics, relevant conversion or CRM reporting and information about previous changes. If we're implementing changes, we'll also need appropriate access to your CMS or development workflow. We agree the access required for the scope, use suitable permissions and confirm who can approve changes. Our audits make clear which findings are backed by data and which areas couldn't be checked.
How much do SEO services cost, and can we start with an audit?
Price depends on your site's complexity, markets, content needs and who handles implementation. An audit is a good way to establish your starting point and priorities before ongoing work is scoped. Our proposals set out the fee, initial term, included deliverables, meetings and implementation tasks, and any separate costs, so you can compare like for like.
Get your
SEO Visibility Score.
Free, one URL. What to fix, what to grow and what to build next, back within 48 hours.