Services
SEO that grows traffic, trust and pipeline.
SEO is the technical, content and editorial work that makes your pages the ones Google and AI engines rank, cite and send buyers to.
point technical audit
disciplines,
one team
markets on Google
One programme.
Every surface your buyers search.
AI Overviews
ChatGPT
Perplexity
Why it matters
What good SEO
actually does.
Fixing, growing and deciding what comes next: the three jobs every month of SEO has to do.
How it works
Strong technical foundations.
Then the pages that deserve the traffic.
Three layers, in order. Most sites are being asked to do the third before the first one is true.
“Our redesign risks losing years of organic equity.”
Indexability, canonicals, crawl waste, architecture and speed. Nothing further is worth doing until every page that matters can actually be reached, and through a migration, until every old URL still lands on one that can.
“We have hundreds of pages and no clear priority.”
Every page scored against the query it should own, the traffic it actually earns and the intent it actually serves. Near-duplicates merge, decayed pages are rebuilt or retired, and the ones that survive get the internal links.
“Organic traffic is growing but qualified leads are not.”
Depth around the questions buyers actually ask, internal links routed so authority reaches the pages that convert, and the third-party mentions that make the whole thing credible to a search engine and an answer engine at once.
Your free score
Enter your URL.
Get your SEO Visibility Score.
Your name, your email and one URL. We run the score by hand and send it back within 48 hours: what to fix, what to grow and what to build next.
SEO and AEO
SEO and AEO,
working in harmony.
One team with deep SEO background plans both, so every AEO change is checked against your Search Console baseline before it ships. Nothing that already wins gets trashed, and every change is approved by you.
Two suppliers
Two agencies, two documents, and instructions on the same page that cannot both be followed. Nobody owns the decision, so the page ends up carrying whichever brief shipped last.
One team
One plan carrying both requirements, and a Search Console baseline for the queries that page already wins. Anything that would cost more than it earns is rejected before it is written.
Common questions
The questions that come before
the first invoice.
The ones that decide whether search and AI work can live with the same supplier.
What is the difference between SEO, AEO and GEO?
SEO is about being found in a list of links. AEO and GEO are about being used inside a synthesised answer. The underlying work overlaps heavily: clean structure, extractable facts and credible third-party sources help all three. But they are measured differently, and improving one without watching the others is how a site loses traffic while its reporting still looks healthy.
Will optimising for AI answers damage our existing Google rankings?
How do you decide what to fix first?
Can you protect our traffic through a redesign or a migration?
Do you report positions, or pipeline?
Get your
SEO Visibility Score.
Free, one URL. What to fix, what to grow and what to build next, back within 48 hours.