AI visibility and SEO for private equity portfolio companies
growthvibe is an AI visibility and SEO agency that helps private equity firms and their portfolio companies turn AI visibility, SEO, content and international expansion into measurable commercial growth. It was founded by Tom Parling, who built Ocere to more than 3,000 clients across 30+ countries before its acquisition in 2021.
From generating qualified leads to growing e-commerce revenue and reaching customers in new languages, we work directly with management teams to identify opportunities, prioritise action and deliver.
Founder Tom Parling has extensive experience helping private equity teams with value creation and go-to-market strategy.
What does growthvibe do for private equity portfolios?
growthvibe runs AI visibility, SEO, content and authority building as one growth programme, with each discipline set against a specific commercial goal: more enterprise enquiries, a stronger direct sales channel or expansion into a new country. The commercial outcomes portfolios usually want are:
- More qualified leads
- Stronger e-commerce revenue
- New markets and languages
- A more established competitive position
| Service | What it does for a portfolio company | Learn more |
|---|---|---|
| AI visibility | Gets portfolio businesses considered when buyers research products and suppliers through AI assistants such as ChatGPT, Gemini, Copilot and Google AI Overviews. | AI visibility services |
| SEO | Sets search priorities by each business’s growth plan, not by generic traffic targets. | SEO for portfolio companies |
| Content | Turns the expertise of founders, executives and specialists into pages, research and resources buyers use. | Authority building |
| Authority building | Earns credible industry coverage and editorial links so a strong business looks as strong online as it is. | Authority building · Link building |
| International expansion | Makes portfolio companies discoverable and credible in new countries and languages. | International SEO |
AI visibility across the portfolio
We get portfolio businesses considered when prospective customers research products and suppliers through AI. The work covers:
- Benchmarking how each brand appears in relevant AI answers
- Finding where competitors are mentioned and portfolio businesses are absent
- Checking that AI systems accurately describe products, expertise and geographic coverage
- Building coverage around high-value customer questions
- Tracking visibility by market, language, product and use case
Start here: a portfolio AI visibility assessment, starting with a selected group of companies. It gives operating partners a practical view of which businesses need attention.
SEO that supports the investment thesis
Search priorities are set by each business’s growth plan, not by generic traffic targets. Typical work includes:
- Winning visibility for commercially valuable searches, beyond existing brand awareness
- Supporting a move into larger customers, new sectors and new products
- Fixing the technical foundations that constrain growth
- Recovering declining search performance
- Protecting traffic through redesigns, rebrands and acquisitions
- A prioritised search roadmap that management can execute
Content that turns expertise into authority
Portfolio companies often have valuable expertise that their websites barely communicate. We:
- Draw out knowledge from founders, executives and technical specialists
- Build strong service, product and sector-specific pages
- Produce case studies, original research and useful industry resources
- Refresh existing content with commercial potential
- Set up clear editorial ownership and review processes
Authority and competitive differentiation
This is for good businesses whose online presence is weaker than their competitors’. We provide:
- Credible industry coverage and editorial link building
- Stronger evidence behind claims of expertise
- A clearer category position with buyers researching a shortlist
- Help for acquired businesses to retain and develop their reputations
Who is growthvibe for, and when is it not the right fit?
growthvibe works with private equity and venture capital investment teams, operating partners and the leadership of their portfolio companies. We work with one portfolio company or several, alongside existing agencies and internal teams.
Good fit
- Operating partners who want a consistent view of digital growth opportunities across several companies
- Portfolio companies with strong expertise or products but weaker online visibility than competitors
- B2B businesses selling expertise, software, services or high-value products, and consumer or e-commerce businesses
- Businesses entering new countries and languages, or with limited internal marketing resource
Less suited
- Firms that only want a monitoring dashboard with no delivery; growthvibe does the work as well as reporting it
- Teams that need guaranteed rankings or AI citations; no agency controls whether an answer engine mentions or recommends a brand
Where is unrealised digital growth in a private equity portfolio?
Strong businesses often have digital channels that lag behind the quality of the company. Demand goes to competitors, organic acquisition trails paid spend, and hard-won expertise barely reaches the website. growthvibe turns those gaps into revenue, prioritised by likely impact, effort and time to results, and tied to the growth plan agreed between investors and management.
- Capture demand going to competitors. Win visibility in the searches and AI answers where buyers are choosing suppliers today.
- Build organic acquisition alongside paid. Turn underdeveloped channels into sources of revenue that keep compounding.
- Connect investment to commercial priorities. Map every visibility and content decision to the investment thesis and management’s plan.
- Create lasting assets. Useful content, search rankings, industry authority and local market presence that stay with the business.
How does the work differ for B2B and e-commerce portfolio companies?
growthvibe builds each programme around how the business sells. B2B companies are measured in qualified enquiries and pipeline; e-commerce companies in organic revenue by category and market.
| B2B: lead generation and pipeline | E-commerce growth | |
|---|---|---|
| Who it is for | Portfolio businesses that sell expertise, software, services or high-value products | Consumer and transactional businesses, where discovery turns directly into revenue |
| Typical work | Pages built around sectors, applications and customer problems; comparison and alternative pages that support supplier evaluation; evidence, case studies and answers to buyer objections for sales teams; international lead generation | Product and category discovery beyond the brand name; category, product and buying-guide content; seasonal and product-launch opportunities; technical fixes across large catalogues and international storefronts |
| Measured in | Qualified enquiries and pipeline, not traffic alone | Organic revenue by category and market |
How does growthvibe help portfolio companies expand internationally?
growthvibe helps portfolio companies become discoverable and credible in new countries and languages, from choosing the market to extending a proven programme across further countries. International growth is where our founder built his first business, Ocere:
A market launch runs in six steps:
- Choose the market. Identify markets with relevant demand and achievable competitive opportunities.
- Understand local search. Assess how customers search in each country, and the terms they actually use.
- Localise, don’t just translate. Adapt positioning, terminology and content, and build the country and language page structures behind it.
- Deliver multilingual SEO and content. Run search and content programmes in each language, supporting phased market launches.
- Earn local authority. Build credibility through relevant local publications, and track AI visibility in the languages buyers use.
- Extend what works. Roll successful programmes out to further countries, so each launch builds on the last.
How does an engagement start? The first 100 days
growthvibe starts with a 100-day planning framework that sets direction and starts delivery; SEO and international programmes keep building results well beyond it.
- Baseline. Establish the starting point. Understand the investment thesis and management priorities.
- Diagnose. Identify technical problems and missed demand. Review content, suppliers and internal capabilities.
- Plan. Select immediate opportunities, agree a practical growth roadmap, and define responsibilities and reporting.
- Deliver. Begin work on the highest-priority opportunities inside the first 100 days, not after them.
How does growthvibe work with investors and management teams?
We give investors visibility and alignment, and management practical delivery.
For investment and operating teams
- Alignment on objectives and priorities from the outset
- A consistent assessment framework across companies
- A portfolio view of which businesses have the strongest immediate opportunities
- Common reporting definitions and regular commercial reviews
- A trusted specialist resource operating partners can introduce
For portfolio-company leadership
- Direct delivery with CEOs, CMOs and marketing teams
- Senior specialists involved in the work
- Support for businesses with limited internal resources
- Clear ownership of actions and decisions
- Plans that reflect each company’s sector, size and maturity
How are results measured and reported to the board?
growthvibe reports in the terms your board uses. AI visibility is a useful diagnostic and progress measure; the commercial results give the programme its wider significance.
| Objective | What we measure |
|---|---|
| B2B growth | Qualified enquiries, opportunities and attributable pipeline |
| E-commerce growth | Organic revenue, conversion and category performance |
| International expansion | Qualified demand and revenue by country |
| Search growth | Commercial search visibility and relevant organic visits |
| AI visibility | Brand mentions, citations and accuracy across a defined set of buyer questions |
| Delivery | Progress against agreed priorities and milestones |
Who is behind growthvibe?
growthvibe was founded in 2026 by Tom Parling, who has built, scaled and exited a growth business himself. Tom founded Ocere and built it to more than 3,000 clients across 30+ countries, with over 65% of revenue coming from international markets. Ocere won the 2021 Queen’s Award for Enterprise for International Trade. In 2021 it was acquired by the private equity firm Capital Croissance and merged into European Digital Group, which gives us an inside understanding of how private equity-backed companies operate.
Tom also has extensive experience helping private equity teams with value creation and go-to-market strategy, and is an angel investor, with 80+ investments across the US, UK, Europe and Latin America. So we understand the pressures of scaling a business, what an acquisition looks like from the inside, and how founder and investor priorities fit together, including where growth opportunities tend to get missed.
Private equity and AI visibility: frequently asked questions
What does an AI visibility agency do for a private equity portfolio company?
An AI visibility agency makes sure a business appears, and is described accurately, when buyers ask AI assistants such as ChatGPT, Gemini, Copilot and Google AI Overviews about its category. For portfolio companies, growthvibe benchmarks each brand against competitors, fixes the gaps in content, SEO and third-party coverage, and reports progress against the commercial goals in the growth plan.
What is a portfolio AI visibility assessment?
A portfolio AI visibility assessment looks at how a selected group of portfolio companies appears in AI answers to relevant buyer questions, compared with competitors. It shows operating partners which businesses have the strongest immediate opportunities and which need attention first, so effort goes where it is most needed.
Can growthvibe work with one portfolio company rather than the whole portfolio?
Yes. growthvibe works with one portfolio company or several. You can start with a single business and its growth plan; firms that want a wider view can add a portfolio AI visibility assessment across a selected group of companies, using the same framework and reporting definitions so results can be compared.
Does growthvibe replace a portfolio company’s existing agency or marketing team?
No. growthvibe works alongside existing agencies and internal teams, delivering directly with CEOs, CMOs and marketing teams. Responsibilities are agreed in the first 100 days, so everyone knows who owns which actions. growthvibe also supports businesses with limited internal resources, with senior specialists involved in the work.
How much does growthvibe cost for a portfolio company?
growthvibe’s indicative range for an ongoing AI visibility programme is US$3,000–US$10,000 per month, depending on scope, with a three-month initial commitment (as of October 2026). Audits and enterprise engagements, including multi-company portfolio work, are scoped separately. Our guide to AI visibility costs has the detail.
How long does it take to see results?
growthvibe begins work on the highest-priority opportunities inside the first 100 days, after a baseline, diagnosis and plan. SEO and international programmes keep building results well beyond the first 100 days. No agency can guarantee rankings or AI citations, so progress is reported against agreed measures.
Start with one business, or the whole portfolio
Talk to a person, not a form. Tell us about a portfolio company and its growth plan, and we’ll show you where digital growth is being left on the table. Or request a portfolio AI visibility assessment across a selected group of companies to see which businesses have the strongest immediate opportunities.
Or email info@growthvibe.com.